I just encountered a web signup page and at the bottom of the page were two buttons. One was titled “Answer 14 More Questions” and the other “Just Create My Account.” I wondered if anyone has ever really thought sure, I’d love to answer 14 more questions.

On all of our web pages we spend time thinking through how to minimize the number of questions and actions required to get the information you need. You’ll never see a “Answer 14 More Questions” button from us.

We’ve dispatched the old blog and started one fresh. There are a bunch of reasons for this – please let us know if you are interested in the details.