I just encountered a web signup page and at the bottom of the page were two buttons. One was titled “Answer 14 More Questions” and the other “Just Create My Account.” I wondered if anyone has ever really thought sure, I’d love to answer 14 more questions.

On all of our web pages we spend time thinking through how to minimize the number of questions and actions required to get the information you need. You’ll never see a “Answer 14 More Questions” button from us.

This entry was posted on Monday, October 6th, 2008 at 9:14 am and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.